Big Data

What is big data?

Big data has been around for some time but people still quite confuse about what exactly meaning of it. This concept includes artificial intelligence, data science and the Internet of Things which continually evolving and being reconsidered, because it is still the driving force behind many ongoing digital transformation waves. Big data describes the large volume of data including unstructured and structured which requires a different method to process and use for massive parallelism on readily-available hardware.

Industry analyst Doug Laney gave the definition of big data which is the three Vs: Volume, Velocity and Variety.

Volume

Organizations collect data from different sources like business transactions. Storing these data was a tough question in the past, however the new technologies can easily to gather data.

Velocity

Data has changed rapidly at present, thus data need to deal with on time to avoid outmoded. RFID tags and smart metering are helping the data to deal with in near- real time.

Variety

There are numerous data dividend in structured like traditional database and unstructured like email, video etc.

How does Big Data work?

Big data sources is from three categories: Streaming data which reaches the IT systems, Social media data specially on marketing, sales and support functions and Publicly available sources. After identify all the sources of data, you need to make some decisions like store and manage data, which kind of data you would analyse and which would not, how to use your analyse to the strategy. Final step is research the technologies which would assist you to gather big data and do the analyse. You may consider the cost, speed and other factors.

The principle of big data works is the more you know the things or situations, the more reliable to get predict and decision-making. Comparing different data can help us to find out something was hidden which refer to a more wise decision. According to the new technology development, we can analyse more information which can not be found in the past.

Who uses big data?

There are many different industry will use big data. Banking, education, government, health care, manufacturing and retail will all use big data in their day-to-day work. Big data has permeate human’s life and take a significant position.

In conclusion, big data describe a large volume of data gathering from variety sources. Different industry can use big data to analyse and make a better decision. Along with the development of new technologies, big data will evolution and become more vital in human’s life.

 

Reference

Bernard Marr (2018). What Is Big Data? A Super Simple Explanation For Everyone. [Online] Available at: https://www.bernardmarr.com/default.asp?contentID=766

crossing-technologies.com. Big Data Analytics. [Image] Available at: http://crossing-technologies.com/big-data-analytics/

clairvoyantsoft.com. Big Data & Analytics.[Image] Available at: http://clairvoyantsoft.com/services/big-data-analytics/

Ryan Kh (2018). 5 Innovative Ways Small Companies Can Collect Big Data. [Image] Available at: https://www.smartdatacollective.com/5-innovative-ways-small-companies-can-collect-big-data/

sas.com. Big Data What it is and why it matters. [Online] Available at: https://www.sas.com/en_us/insights/big-data/what-is-big-data.html

techopedia.com. Big Data. [Online] Available at: https://www.techopedia.com/definition/27745/big-data

 

Social media marketing strategies for sporting gear online store

 

Today’s blog I will outline some social media marketing strategies for a friend who wants to launch a sporting gear online store.

1.Set S.M.A.R.T.goals

Without goals, you could not know your social media return on investment. SMART framework which include specific, measurable, attainable, relevant, and time-bound. Setting goals focus on the sporting gear. And then, pay attention to the prospective customer, web referrals and conversion rate. There are numerous social media network like Facebook, Instagram, Twitters, LinkedIn, Snapchat. Different social media has different target users. You need to know which target group you want to attract for your sporting gear and choose that social media network.

2.Learn about your audience

You need to know who will be your audience and what kind of contents they want to see on the social media and lead them to like, comments and share to others. It is significant for sporting gear to think about how to develop social media fans into customers.

3.Competitive analysis

Online store is normal in the present world. Thus it is important to analyse your competitor. You can learn from them and try to do better to attract customers. Competitor is your best example and case study of your social media strategies.

4.Conduct a social media audit and build your social media content

Evaluate your current works and see what you have already done. Check out few questions like it’s working now or not, which platform you will choose and compare with you competitors. After that, you can set up your account and build your content on your social media like set up a theme relevant to sporting gear and put some product images or promote videos on your account.

5.Communicate with your audience

You can not only post your own contents and ignore your audience. Check out their comments and reply them will attract more audience to visit your account and help to build long-term relationship with your audience.

6.Evaluate and adjust your strategy

Internet change is rapidly, thus we need always improve our strategy and adjust it to adapt the environment. According to the development of sporting gear store to adjust the strategy and always post frequently.

 

 

Reference:

Alex York (2018). 7 Steps in Creating a Winning Social Media Marketing Strategy in 2018. [Online] Available at: https://sproutsocial.com/insights/social-media-marketing-strategy/

Evan LePage · Christina Newberry (2018). How to Create a Social Media Marketing Strategy in 8 Easy Steps. [Online] Available at: https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/

Josephine Osifowokan (2016). Making A Great Social Media Marketing Promotional Strategy. [Image] Available at: https://techatlast.com/social-media-marketing-promotional-strategy/